Top 10 Tech Giants Of The World

Consumers get carried away with brands, so much that they squeal if they had to use some other products. What do these companies do to maintain that sort of loyalty from the consumers that they eventually make them one of the most valuable brands in the world? It is sum of many things like knowing the current market, keeping ahead with competitors, innovations and other factors.

Brand management firm, Interbrand recently released its list of the 100 most valuable brands in the world. Currently, the consumer world seems to be more bent on technology than beverages.  After 13 consecutive years at the top of the Interbrand 100, Coca-Cola has been replaced by Apple. Read on to know 10 most valuable companies based on the Interbrand listing.

#10 Amazon

Brand value: $23.6 Billion
Last year's rank: 20
Change in value: Up 27 percent

To keep a better customer experience, Amazon aims to deliver the widest selection of products at the most reasonable prices with minimal hassle. The brand also expanded into new businesses such as TV set-top boxes, online advertising, original programming via Amazon Studios for its Emmy award-winning Prime Instant Video service, and 3-D smartphones. The strategic acquisition of Goodreads, a social book recommendation site, builds on Amazon’s well-established online book retailing expertise, fostering a community of bibliophiles. The brand has thus successfully built an intimate relationship with its customers without being perceived as intrusive.

#9 Oracle

Brand value: $24.1 Billion
Last year's rank: 18
Change in value: Up 9 percent

Oracle is making its mark as one of the leading provider of business hardware and software systems. In February 2013, Oracle’s purchase of Acme Packet for USD $2.1 billion not only enhanced its communications product offering, but also signified its expansion into the networking market. In June 2013, Oracle announced that it had formed a partnership with Dell, and later that same month, a partnership with Microsoft was announced that would enable Java developers to use Oracle tools. More recently, Oracle empowered Java and aspiring developers worldwide, introducing a series of programs to “Make the Future Java.” The programs allow developers to share their enthusiasm for Java, expand their technical skills, feel a sense of community, and be active participants in developing the next generation of Java innovation.

#8 HP

Brand value: $25.8 Billion
Last year's rank: 15
Change in value: Down 1 percent

HP, one of the world’s largest technology organizations, is refocusing on cloud, mobility, Big Data, and a new style of IT. In June 2013, HP announced a partnership with Google to offer small- and medium-sized businesses “IT in a Box”—a one-stop-shop technology solution—as well as launching HAVEn, a Big Data analytics platform. In recent years, the brand has undergone significant changes in both visual identity and tagline—from “Invent” to “Let’s Do Amazing,” to the current “Make It Matter.”

#7 Cisco

Brand value: $29.1 Billion
Last year's rank: 14
Change in value: Up 7 percent

Cisco continues to focus on growing its presence in the B2B space, building on shifts it experienced last year. A brand that only a few years ago was known for using its “Human Network” campaign to straddle both the corporate and consumer worlds, has managed to reposition into what seems to be a more comfortable role as the network enabler of businesses large and small. To help businesses monetize “the data in motion” in their networks, Cisco launched several mobile solutions earlier this year, including Cisco Quantum, enabling greater network programability.

#6 Intel

Brand value: $37.2 Billion
Last year's rank: 8
Change in value: Down 5 percent

While Intel is a clear leader in both the PC and server processor markets, the world’s leading semiconductor company with $53.3 billion in sales last year, has made significant headway in categories beyond its core businesses. Through strategic relationships with powerhouse brands like Microsoft, which made headlines for adapting Windows to run on less powerful and less expensive processors, Intel has integrated in devices such as Microsoft’s Surface Pro tablet. An increasing number of Intel-powered Smartphones is transforming lives in new markets such as Africa, where Yolo, a low-cost Android smartphone and Kenya’s Safaricom, marks a first for the brand and the continent.

#5 Samsung

Brand value: $39.6 Billion
Last year's rank: 9
Change in value: Up 20 percent

Samsung surpassed Apple in smartphone sales, grabbing 30.3 percent market share of smartphone shipments and making USD $5.2 billion on handsets in the second quarter. It is the leader when it comes to Smartphone shipments. Thanks to innovative products such as the Galaxy S4 and Galaxy Note II and a massive marketing spree of more than USD $4 billion in 2012, four times Apple’s budget, the brand continues to strengthen its position globally. Samsung continues to focus on connectivity across its portfolio including home appliances, digital cameras, and TVs in a bid to differentiate its brand in an age when consumers are demanding sharing and accessibility.

#4 Microsoft

Brand value: $59.5 Billion
Last year's rank: 5
Change in value: Up 3 percent

Microsoft has made significant strides in streamlining and integrating its broad portfolio, announcing in July 2013 its “One Microsoft” corporate restructuring that embraces a holistic brand approach across product lines. Anticipation is high, yet questions remain as the brand shifts from software to hardware business. It’s also making a bigger bet on mobile with its USD $7.2 billion acquisition of Nokia’s mobile business.

#3 IBM

Brand value: $78.8 Billion
Last year's rank: 3
Change in value: Up 4 percent

The brand continues to set records in innovation, generating 6,478 patents in 2012, the most US patents for the 20th year in a row. Aggressively growing its presence in emerging markets, IBM opened 144 offices in those regions in 2012. Looking to get ahead of the IT industry’s paradigm shift, it’s also packaging its computing capabilities and offerings to build a Smarter Computing platform that will be designed for Big Data, all while being open and collaborative to further foster innovation. This new approach is already paying dividends in the form of IBM’s Watson supercomputer.

#2 Google

Brand value: $USD93.3 Billion
Last year's rank: 4
Change in value: Up 34 percent

From its self-driving cars to taking advantage of Apple’s Maps fumble to releasing Google Glass, the company once described as a search engine has found its voice as a true leader of the technology age. Tech-savvy or not, anyone who has continuous, or even intermittent, access to the internet is aware of the brand, and likely a user of at least one of its numerous offerings. Whether through phone, tablet, computer, or car, the brand is ever-present. As powerful as it is ubiquitous, Google controls about one-third of all online advertising spending, according to eMarketer research.

#1 Apple

Brand value: $98.3 Billion
Last year's rank: 2
Change in value: Up 28 percent

Apple’s latest offerings, iPhone 5S is a consumer delight. There are 72 million Macs in use, and in the last five years, Mac sales have grown an average of 15 percent annually, compared to an average of three percent a year for the PC market as a whole. The iTunes App Store, which turned five this year, has crossed the 50 billion app download mark and the brand’s trendsetting retail stores. With “Think Different” campaign, Apple’s designers and engineers revamped their operating system, iOS7 which powers the iPhone, iPad, and iPod touch.

Source of this post-:siliconindia